State of Go-to-Market 2023 Report Go-to-Market From your perspective, what does a successful Go-to-Market strategy process look like, process and how do you measure this success? “PM & PMM building a well de昀椀ned strategy together with executive alignment, managing a detailed cross-functional tactical plan with alignment and commitment from all stakeholders. Stakeholders sharing resources and plans in a shared repository, and communicating with the GTM team regularly about status, updates, and roadblocks. “Each function executing on the plan according to a shared vision and held accountable to deliver their part. Each team feels like a valued contributor. Success is measured according to: 1. Deadlines met by each function working on execution. 2. Con昀椀dence in the 昀椀eld to sell and support the solution. 3. Awareness in the target market. 4. Pipeline generation. 5. Customer satisfaction with the solution.” John Milo, LeanData “All teams aligned internally, cohesive messaging, effective use of owned channels, positive customer sentiment post-launch & measure through: revenue, product adoption, customer response, marketing impressions/in昀氀uence.” Jonathan Hayes, Sungage Financial 33