State of Go-to-Market 2023 Report Go-to-Market From your perspective, what does a successful Go-to-Market strategy process look like, process and how do you measure this success? “From my perspective, GTM lifecycle entail product research (persona, industry and market, CMI), strategy (roadmap, packaging, differentiation, epics and themes), positioning and messaging (taking positioning to market though messaging levers, themes and attached evidence) marketing (awareness, penetration, enablement, credibility), feedback loop and underlying measurement as per de昀椀ned objective for each stage, for each stage.” Abhinav Gupta, ZS “Rapid product adoption and consistent usage one, three, six months post launch. This is measured in active usage stats and expansion revenue or new customer revenue.” Sean Storer, Slack “A successful GTM process has clearly de昀椀ned and agreed-upon roles and responsibilities with a standard set of activities for small/medium/ large launches.” Srijit G, Legl 32