State of Go-to-Market 2023 Report Go-to-Market process “A successful GTM process has a de昀椀ned beginning, middle, and end with speci昀椀c goals, activities, and owners that are well-de昀椀ned throughout. Teams know their objectives and can deliver on them seamlessly, and cross-functional partners are all working together toward a common goal. A retrospective process is put in place to determine what went well and what could be improved after every release, and there are well-de昀椀ned goals and KPIs for each team.” Katie Moss, Sugar CRM “All internal teams know the value prop, story and positioning. And your target audience learns why this new product/service is valuable to them and X% is taking the next step.” Leslie Weller, Session AI “A well oiled machine of all stakeholders understanding their piece of the gtm puzzle. Success can look like a lot of things but it can be seen through product adoption, marketing metrics, successful feedback loops from sales, success and support.” Nicole Ward, Our Family Wizard 34