State of Go-to-Market 2023 Report Go-to-Market process “Success should be measured based on commercial success, customer adoption success, and operational ef昀椀ciency to deliver processes.” Bethany Miles, Sage “A successful Go-to-Market process means driving the highest value possible at the highest ef昀椀ciency because it allows the business to maximize its ROI.” Gaston Tourn, Curio “Alignment on all elements of the launch, tactical as well as strategic, and executing launch on time.” Divya Shroff, Momentive “Alignment at every stage with clear swim lanes, stakeholders, accountability and ownership of all parts of the puzzle.” Bryn Baker, Google 35