State of Go-to-Market 2023 Report Go-to-Market process “Matching the strategy to the message to the enablement.” John Notman, Wrike “Business case and outcomes alignment and upstream business engagement in planning.” Bethany Miles, Sage “There are several important factors that can contribute to a successful go-to-market process.Some of the most critical ones are: 1. Clear and well-de昀椀ned target audience 2. Competitive analysis 3. Pricing strategy 4. Marketing and sales alignment 5. Metrics and measurement 6. Distribution channel 7. Iterative approach” Arun Pandi R, GTM Engage 29