State of Go-to-Market 2023 Report Go-to-Market process “Clear roles & responsibilities, cross-functional accountability, regular communication, documentation of major decisions, attention to detail, understanding of customer needs, and alignment with company vision.” John Milo, LeanData “Established lines of communication and collaboration.” Sean Storer, Slack “Targeting, positioning, stakeholder buy-in, timely execution, and personal touch from customer success managers.” Srijit G, Legl “Sales enablement, Product/tech readiness, and internal alignment.” Jonathan Hayes, Sungage Financial 28