State of Go-to-Market 2023 Report Go-to-Market What are the most important factors for an effective Go-to-Market strategy process “Alignment of stakeholders and messaging.” Andrea Featherston, Christensen “Unique relatable messaging, product market 昀椀t.” Jacob Driggs, Stukent “Effectively integrating research and insights into strategic planning, clear and differentiated positioning centered around a narrow target, and effective cross-functional coordination.” Derek Osgood, Ignition “Demo readiness.” Abhinav Gupta, ZS 27