State of Go-to-Market 2023 Report Go-to-Market At this point, it’s interesting to note that the length of time spent on big launches process compared to small launches was highly sporadic. We had multiple respondents who claimed to spend zero hours on small launches, while others professed to spend over 300. While very few responded with zero hours for time spent on big launches, enough respondents answered less than 10 for us to be curious about why. As a result, we looked into the correlation between time spent on launches and company size. We found for the most part that early pre-product market 昀椀t companies and early post-product market 昀椀t companies are spending the least team on big launches, with the majority spending 25 hours or less. That said, while the majority of early post-product market 昀椀t respondents said less than 25 hours, the next highest response was over 200 hours. 26