State of Go-to-Market 2023 Report Go-to-Market process “Alignment of goals from the onset is the most important factor when de昀椀ning a go-to-market strategy. This can help to prevent duplication of effort, improve communication, and ultimately lead to better results.” Gaston Tourn, Curio “Alignment on GTM plan and collaborating with partners.” Divya Shroff, Momentive “Product Fit/Customer Relevance.” Bryn Baker, Google “Communication processes and cross-team buy in.” Steve Bozic, Seismic 30