State of Go-to-Market 2023 Report Go-to-Market challenges “Scale and impact of teams affected.” Bryn Baker, Google “Large launches require more top-level buy-in which can be hard to gather. Small launch communication may fall through the cracks with customers/CS.” Steve Bozic, Seismic “Smaller efforts sometimes do not get the right amount of attention to ensure we can address marketing and customer adoption.” Bethany Miles, Sage “Large launches get more resources but require more coordination and time.” Sean Storer, Slack 59