State of Go-to-Market 2023 Report Go-to-Market “Small launches mean you have more control over your own channels, challenges messaging and resources. When a large budget or an important feature is being launched and there’s a lot of attention on the messaging and strategy, you often have far more people weighing in on the launch every step of the way. Finding the balance without getting “too many cooks” is tricky.” Lauren Moon, Atlassian “Budget.” Hope Chauland, Microsoft “Scope and executive visibility.” John Milo, LeanData 60