State of Go-to-Market 2023 Report Go-to-Market Which of these common Go-to-Market obstacles applies to you the most? challenges No de昀椀ned, repeatable process 30.8% Hard to communicate/align stakeholders 42.3% cross-functional work is hard to stay on top of 21.8% collecting customer research fast enough 5.1% Having to create all copy/assets yourself 30.8% Not con昀椀dent in building the best plan 42.3% Too much tool fragmentation 21.8% Measuring impact of launches 5.1% Other 5.1% 61