State of Go-to-Market 2023 Report Go-to-Market For this question, respondents were allowed to choose more than one option. As with the qualitative questions, alignment and cross-functional working were 昀氀agged up as challenges two of the biggest challenges. But by far and away the leading challenge for our survey participants is being able to measure the impact of launches. This does track with our qualitative data, as being able to explain the value of Go-to-Market to other business members was raised repeatedly as an issue. Being able to measure the success of your launch is essential for demonstrating its value as a business function. Our top advice for handling this challenge is to decide which metrics you’re going to track at the very start of your Go-to-Market strategy and de昀椀ne your goals early on. You can learn more about metrics for successful Go-to-Market strategy here: How to measure the success of your product launch 62