State of Go-to-Market 2023 Report Go-to-Market The challenges we see the most are: challenges • Getting alignment between teams, in particular on priorities. • Getting the right budget and resources for Go-to-Market. • Getting 昀椀nancial investment and support from senior leadership. Honorable mentions go to not having a de昀椀ned Go-to-Market leader and getting other business members to understand the value of a GTM strategy. How do the problems with Go-to-Market differ between large launches and small launches for you? “Large launches only accentuate the dif昀椀culty of executing at high quality with limited resources because they typically require a signi昀椀cant amount of investment, which most startups lack.” Gaston Tourn, Curio “Typically a large launch has more aspects to it, which makes it harder to measure since data isn’t always available, and even when it is, it isn’t easy to make comparisons across tactics.” Divya Shroff, Momentive 58