State of Go-to-Market 2023 Report Go-to-Market challenges “Executive alignment on business cases and targeted outcomes, and validating prioritization of launches to drive growth.” Bethany Miles, Sage “Ongoing user education.” Sean Storer, Slack “Shifting timelines and priorities.” Steve Bozic, Seismic 57

2023 | State of Go to Market - Page 57 2023 | State of Go to Market Page 56 Page 58