State of Go-to-Market 2023 Report Go-to-Market challenges “Budget.” Hope Chauland, Microsoft “Alignment of stakeholders, not having an assigned project manager/project management role, and not having enough VOC to make quick decisions. Emily Pathmajeyan, Carrum Health “At the Enterprise level it may seem like GTM resources abound, and that’s sort of true. But aligning auxiliary resources on timing, budget, and core messaging can be tricky when there are so many different initiatives in 昀氀ight at once.” Lauren Moon, Atlassian “Competitive landscape.” Bryn Baker, Google 56