State of Go-to-Market 2023 Report Go-to-Market “Understanding why a product team built what they decided to build - challenges getting market research and product information from product managers in a timely fashion so that a GTM strategy can be built and the solution can be launched in time to meet executive goals.” John Milo, LeanData “Sales and client focussed tactical approach and high acquisition cost as compared to preferred product led GTM, SaaD aligned margin, frictionless sales and pull based content impact.” Abhinav Gupta, ZS “Internal alignment across groups (what we’re building, why, pricing, where we’ll win).” Christine Matu, Coconut Software “Securing budget, in昀氀uencing the team to see GTM as more than just a “launch” or a moment in time and measuring success.” Divya Shroff, Momentive 55