State of Go-to-Market 2023 Report Go-to-Market Like any work worth doing, Go-to-Market has its challenges. While eliminating all challenges is an unrealistic goal, identifying your key challenges enables you to take challenges steps to mitigate them. If you can identify patterns in your strategy, you can take steps to make the process more effective and reduce or remove blockers to your success. With that in mind, let’s take a look at the most common challenges identi昀椀ed by our survey participants. What is the biggest challenge in the Go-to-Market process? “There’s been much said about how to build a go-to-market plan; with a quick Google search, you can 昀椀nd a myriad of frameworks that help product managers, product marketers, CEOs, and CMOs ensure their new product is launched with the highest likelihood of success. To be clear, we at Fluvio ascribe to and support this micro-level strategy (product-level) for our clients, but where we think most companies fail resides in their macro-level ability to sustain successful product and feature launches.” Devon O’Rourke, Fluvio “Execution with limited resources.” Gaston Tourn, Curio 54