State of Go-to-Market 2023 Report Looking forward A common thread here is just setting expectations and understanding for Go-to-Market strategies at the top of the product cycle. Respondents predominantly feel their companies lack clear and de昀椀ned leadership when it comes to Go-to-Market. This is consistent with our challenges chapter, where survey participants identi昀椀ed unclear leadership and poor collaboration between teams as signi昀椀cant roadblocks for successful GTM. What trends do you think we’ll see in Go-to-Market in 2023? Go-to-Market is an ever-evolving strategy, and we’re expecting to see some really exciting developments in the next 12 months. With the growth in popularity of partnership and ecosystem GTM models, as well as the industry shift away from traditional sales-led marketing, there’s a lot of potential for change. So we couldn’t wait to 昀椀nd out what our survey participants expect to see in the future. “I think people will look at OpenAI’s launch of ChatGPT and other PLG motions and be inspired to test a PLG approach for their company/ products. Many will begin testing a free entry point alongside an enterprise, high-touch motion and begin to 昀椀nd an equilibrium that produces max performance.” Devon O’Rourke, Fluvio 76