State of Go-to-Market 2023 Report Looking forward “Convergence in products, AI omnipresence, in昀氀uencer led marketing, outcome-based business models, community based GTM, joint - partner GTM, customer success, CRM integration, in-person events, knowledge sharing, distributed and focussed, personalized, content, content and more content, value-driven content positioning across customer lifecycle, marketing automation, CX integration and analytics, Brand elevation and focus on brand equity.” Abhinav Gupta, ZS “Tech consolidation and reduced marketing budgets.” John Milo, LeanData “Smaller more targeted launches that can be iterated on quickly and cheaply.” Sean Stoner, Slack 77