State of Go-to-Market 2023 Report Looking forward “Fewer but more thoughtful launches due to limited resources during an economic recession.” Gaston Tourn, Curio “Bundling and automation trends.” Bethany Miles, Sage “More tools that allow you to build the product launch process.” Divya Shroff, Momentive “More tools to help manage launches, and generative AI to write copy.” Srijit G, Legl 78

2023 | State of Go to Market - Page 78 2023 | State of Go to Market Page 77 Page 79