State of Go-to-Market 2023 Report Looking forward “Segmentation marketing: will be increasingly important as segmentation marketing will identify groups of consumers who share similar needs, interests, and behaviors so that marketing efforts can be tailored to meet their speci昀椀c needs and preferences. Using segment marketing, PMMs can create more targeted and effective marketing campaigns. “Sustainability and social responsibility: GTM focus should expand to include environmentally and socially conscious GTM strategies. Especially as customers are becoming more socially conscious, promoting and using eco-friendly products and practices, supporting charitable causes, and communicating transparently about their impact on society and the environment.” Kangelon Kay Dexter, Meta Platforms “AI driving customer understanding.” Bryn Baker, Google “Everyone will be talking about AI/GPT.” Steve Bozic, Seismic 79