State of Go-to-Market 2023 Report Looking forward “More ways to launch products via social media.” Emily Pathmajeyan, Carrum Health “So many! I think product-led GTMs since many budgets are cut and marketing staff has decreased. I think this will then create demand for more creative launches.” Samantha Mullett, Local Boys “The future of GTM is probably going to see a lot more AI baked into the processes. The question is: how do we leverage this technology without sounding like, well, robots?” Lauren Moon, Atlassian “Less budget.” Hope Chauland, Microsoft 80