State of Go-to-Market 2023 Report Launch ‘What % of your launches are successful?’ vs ‘Philosophically, how much importance effectiveness 2.0 would you say your company places on launches?’ Rarely Sometimes Most Launches Always 0-25% 2.6% 5.1% 9% 1.3% 26-50% 3.9% 9% 11.5% 7.7% 51-75% 1.3% 3.9% 11.5% 14% 76-100% 0% 2.6% 6.4% 10.2% ‘What % of your launches are successful?’ vs ‘On a scale of 1-10, how would you rate your GTM process’ level of maturity and effectiveness?’ 1 2 3 4 5 6 7 8 9 10 2.6% 7.7% 5% 2.6% 0-25% 0% 0% 0% 0% 0% 0% 1.3% 2.6% 2.6% 9% 12.8% 3.9% 26-50% 0% 0% 0% 0% 51-75% 0% 1.3% 3.9% 3.9% 5% 5% 5% 6.4% 0% 0% 76-100% 0% 0% 1.3% 0% 1.3% 5% 3.9% 3.9% 2.6% 1.3% 51