State of Go-to-Market 2023 Report Launch ‘What % of your launches are successful?’ vs ‘Philosophically, how much importance effectiveness 2.0 would you say your company places on launches?’ Signi昀椀cantly Underinvest Invest the right Overinvest Signi昀椀cantly underinvest amount overinvest 0-25% 3.9% 7.7% 3.9% 1.3% 0% 26-50% 3.9% 21.8% 7.7.% 0% 0% 51-75% 5.1% 10% 12.8% 1.3% 1.3% 76-100% 1.3% 3.9% 12.8% 1.3% 0% By comparing these data points, we can see a broad correlation emerging between the amount of investment, planning and importance put into a Go-to-Market strategy and the number of successful launches a company has. 52