State of Go-to-Market 2023 Report Launch We dug a little deeper into the data to see how the success of a launch is affected by effectiveness 2.0 other aspects of Go-to-Market strategy. Let’s take a look at the results. ‘What % of your launches are successful?’ vs ‘Philosophically, how much importance would you say your company places on launches?’ Low importance Medium importance High importance 0-25% 4% 7.7% 6.4% 26-50% 2.6% 21.8% 6.4% 51-75% 5% 19% 7.7% 76-100% 2.6% 4% 12.8% ‘What % of your launches are successful?’ vs ‘Do you have a de昀椀ned launch process?’ Yes Sort of No 0-25% 1.3% 12.8% 3.9% 26-50% 11.5% 16.7% 3.9% 51-75% 10% 16.7% 3.9% 76-100% 7.7% 7.7% 3.9% 50