State of Go-to-Market 2023 Report Looking forward “Product Managers should not work in silo - PMs should let PMM aware of product plans when strategy is being built, not after a launch date is set/ committed to by executives.” John Milo, LeanData “Smaller, more agile teams.” Sean Storer, Slack “All teams must buy-into GTM and prioritize care & attention towards it.” Srijit G, Legl “Formalized approach to de昀椀ning prioritization of launches based on ROI/outcomes.” Bethany Miles, Sage 73