State of Go-to-Market 2023 Report Looking forward “Communication.” Hope chauland, Microsoft What’s the one change you’d like to see your company make in their approach to Go-to-Market? Nobody’s perfect, and we all have things at work we’d like to see done differently. If you’re a manager or senior leader looking to better understand their team’s concerns, you’ll 昀椀nd the most common complaints from our respondents below. Alternatively, if you’re just looking for some solidarity from your peers, you’re also in the right place. “Move more toward product-led Go-to-Market.” Abhinav Gupta, ZS 72