State of Go-to-Market 2023 Report Looking forward “Fewer but more thoughtful launches.” Gaston Tourn, Curio “More measurement.” Divya Shroff, Momentive “Better use of planning and execution tools.” Bryn Baker, Google “More discipline ahead of future launches.” Steve Bozic, Seismic 74

2023 | State of Go to Market - Page 74 2023 | State of Go to Market Page 73 Page 75