State of Go-to-Market 2023 Report Introduction Welcome to the State of Go-to-Market Report 2023. Last year, our sister community PMA kicked off the 昀椀rst ever State of Go-to-Market Report, and uncovered some crucial insights into the world of GTM. This year, we’ve taken over the reins to deliver a report jam-packed with everything you need to know about the state of the Go-to-Market industry right now. We’ve broadened the scope of last year’s report, opening our research up to Go-to-Market professionals from any team, not just product marketers. After all, Go-to-Market isn’t delivered by one team alone, so we wanted to get the full range of perspectives for this year’s report. With this in mind, we’ll be looking at how GTM has changed in the past 12 months, and what’s stayed consistent. We wanted to get to the bottom of the biggest trends, processes, and challenges of Go-to-Market, so we really put our survey participants through their paces. In this report, we’ve covered leadership, processes, stakeholders, budget and more. Get unparalleled insight into Go-to-Market, plus the opportunity to see how you stack up against your peers. Let’s get into the results. 4