State of Go-to-Market 2023 Report Key highlights We know you’d love to read the full report, but if time isn’t something you have to spare, here are the highlights. • 37.2% of respondents described their company culture as product-昀椀rst, while only 25.6% said sales-昀椀rst. • 50% of respondents said product marketers lead Go-to-Market at their company. • Only 10.26% of respondents have a dedicated Go-to-Market director or manager. • The majority of respondents (79.6%) work with 昀椀ve or more stakeholders per launch. • The majority of respondents (56.4%) are launching 2 - 4 big products annually. • 15.4% of respondents reported not having a de昀椀ned Go-to-Market strategy at all. • The majority of respondents (59%) felt their companies underinvest, or signi昀椀cantly underinvest, in launches. • The majority of respondents (79.5%) felt that launches have a notable or major impact on revenue. • 62.8% of respondents answered that measuring the impact of a launch is a challenge. • Of the tools used for Go-to-Market, 43.6% of respondents said project management tools are the most useful, the most popular response by 23.1%. 5