State of Go-to-Market 2023 Report Introduction 4 Part 1 6 Meet the participants Part 2 12 Go-to-Market leadership Part 3 16 Relationships with stakeholders Part 4 20 The Go-to-Market process Part 5 38 Go-to-Market budget Part 6 43 Launch effectiveness Part 7 49 Launch effectiveness 2.0 Part 8 53 Go-to-Market challenges Part 9 63 Go-to-Market tools Part 10 67 Looking Forward Part 10 82 Conclusion 3