State of Go-to-Market 2023 Report A word from our sponsor... ‘ Effective Go-to-Market processes are the secret weapon behind the fastest-growing companies. But bringing new products, features, and stories to market is chaotic, opaque, and challenging to execute well for even the best GTM pros. At Ignition, our mission is to turn this process into a repeatable, aligned, and insight-driven motion via the 昀椀rst AI-powered Go-to-Market Ops platform — so we’re thrilled to partner with PMA and GTMA on 2023’s State of GTM Report and share hard-won learnings from the trenches.’ Derek Osgood, CEO and Founder, Ignition 2