State of Go-to-Market 2023 Report Relationships Which internal stakeholders do you 昀椀nd it easiest to collaborate with? with stakeholders Product Marketing Finance Content Sales Sales Customer Other 33.3% 26.9% 2.6% 7.7% 18% enablement success 2.6% 3.8% 5.1% Which internal stakeholders do you 昀椀nd it hardest to collaborate with? Product Marketing Finance Content Sales Sales Customer Other 24.40% 11.50% 14.10% 2.60% 23.10% enablement success 10.30% 3.80% 10.30% As you can see, the number of stakeholders our participants work with varied quite signi昀椀cantly, with 昀椀ve and 10 being the most popular brackets. This supports our assertion that cross-functional collaboration is a critical tool for Go-to-Market professionals, whose role requires them to work with a signi昀椀cant number of stakeholders. 18