State of Go-to-Market 2023 Report Relationships As we’ve discussed, Go-to-Market is a broad strategy, encompassing nearly every function within a business. That means a good Go-to-Market strategy relies heavily with stakeholders on cross-functional collaboration and the ability of teams and stakeholders to work together. Let’s see how well our respondents get on with their stakeholders: On average, how many stakeholders do you work with on each launch? 1 3 4 5 6 8 9 10 11-15 >20 4% 3% 9% 18% 10.3% 13% 3% 18% 10.3% 5.8% 2 7 16-20 1.3% 1.3% 3% 17