State of Go-to-Market 2023 Report Go-to-Market Unusually, product teams were voted both the easiest and the most dif昀椀cult internal stakeholders to work with. The fact that it scored highly in both categories could be leadership indicative of one of two things: 1. Product is the most common stakeholder for any Go-to-Market professional to work with, so the increased exposure to the team increases the likelihood of our respondents having an opinion on their product team. 2. As the majority of our participants are product marketers, their relationship with the product team will be one of the most important for their role and the stakeholder relationship they’re thinking about the most, which has therefore in昀氀uenced our results. Whatever the cause, the results con昀椀rm that a signi昀椀cant number of respondents agree that their relationship with the product team impacts their experience of Go-to-Market strategy. To skip ahead, a majority of respondents listed ‘alignment with the product team’ as their greatest Go-to-Market challenge (Part7), which backs up this analysis. We can theorize from this that alignment with the product team is a key factor in the success of Go-to-Market strategy. We’ve also seen a correlation between respondents who described product as the easiest stakeholder to work with and respondents who answered 50% or more of their launches are successful, however the reverse of this wasn’t true. 19