State of Go-to-Market 2023 Report Looking forward “Build assets on time but assume the dates will slip.” Sean Storer, Slack “Align internal stakeholders before the process starts.” Shriya Dash, Disruptive Technologies “Over-communicate with stakeholders.” Andrew Gibson, Bluevine “Build a scalable process with clear roles and responsibilities and adequate resourcing to support.” Srijit G, Legl 69