State of Go-to-Market 2023 Report Looking forward “Taking a step back and making sure everyone understands the goal. Who are you building for? Why do they care? What problem does this solve? Answering those questions and having everyone on the same page allows you to move forward strategically.” Nicole Ward, Our Family Wizard “Ensure alignment on what success looks like, how it will be measured, and how it will be shared.” Bethany Miles, Sage “Identify the problem you’re solving for.” Gaston Tourn, Curio “To get buy-in from stakeholders and partners, be sure to take them along a journey of why the go-to-market plan is important, and what the impact of it will be.” Divya Shroff, Momentive 70