State of Go-to-Market 2023 Report Looking forward We’ve talked a lot about what the state of Go-to-Market is now, but it’s time to look to the future. How can Go-to-Market strategy improve, and what can we look forward to in the next 12 months? First up, we asked our survey participants their top tips for Go-to-Market strategy. Directly from Go-to-Market professionals and leaders, these are actionable tips you can implement now to improve your strategy. What’s your number one tip for effective Go-to-Market? “Symphomize, constellate and orchestrate different functions driving the agreed purpose and strategy, under the ambit of SaaS economy.” Abhinav Gupta, ZS “Operationalize the process as much as possible – create one single source of truth for insights, goals, strategy, and the executional components like tasks and assets, so any cross-functional stakeholders know exactly how to consume your plans.” Derek Osgood, Ignition “Keep strategy and execution focused on addressing the validated needs of your target audience (enable marketing and sales to speak to actual needs con昀椀rmed by actual people).” John Milo, LeanData 68