7 Navigating today’s product marketing landscape Imbalance in company sizes and PMM seniority But wait, there’s more! While nearly 40% of PMMs in the USA work for companies with 10,000 employees or more, only 25% of PMMs in the UK and the EU can say the same. In fact, one of the reasons for the product marketing vs. population disparity is that corporate America dominates product marketing and the work is global, not local. Now, if we hop over to the EU, the presence of product marketers in large companies often reflects the presence of big sub-regional offices – think major European business hubs – with France and Germany, unsurprisingly, standing out. What size companies do PMMs serve? Company employee size 10k+ 39% 25% 25% (FR 44% GER 40%) Company employee size 1k-5k 17% 17% 15% Now let’s take a look at the seniority of PMMs in these global regions. The proportions of entry-level PMMs, Senior Product Marketing Managers, Group Product Marketing Managers, and Product Marketing Directors are fairly even. Seniority of product marketers by region Entry level manager 29% 34% 36% Senior manager 22% 25% 29% Group manager 21% 17% 15% Director 19% 17% 14% Vice President 6% 3% 1% However, when we get to the level of Vice President of Product Marketing, the US hits a home run. While only 1% of product marketers in the EU hold this title, a whopping 6% in the US do. So, let’s review the product marketing landscape: 3 There are 116,000 product marketers worldwide 3 Product marketers represent only 2% of all marketers 3 70% are in North America, the UK, and Europe 3 57% are not in North America 3 Only 50% cite English as their first language In summary, global corporate 3 40% of PMMs in the US work for companies with 10,000 or more employees multinationals dominate the 3 Seniority cascades down regionally landscape. This has a range of significant implications for the talent, skills, and availability of product marketers everywhere. + USA data.