8 Navigating today’s product marketing landscape Experience vs responsibilities in the product marketing function Now we have a clearer picture of the PMM landscape, it’s time to zoom in on our teams’ skills and experience. Pause for a second, think of your team, and ask yourself the following questions: • How long have we been doing product marketing? • What training in product marketing do we have? • What challenges does this create? Hold those thoughts, write them down and read on… The first thing to understand is just how junior the PMM workforce is. Nearly 60% of PMMs have been in product marketing for less than five years and a third for under three years. This impacts getting the work done, building teams, and – looking to the future – succession planning. 1-3 years 5-10 years 27% 25.2% 3-5 years 22.1% 10+ years 17.1% Less than 1 year 8.6% Years of experience Source: State of Product Marketing Report 2022