2 Navigating today’s product marketing landscape Contents 3 Foreword 4 Introduction 5 The product marketing landscape - Geographical imbalance - Imbalance in company sizes and PMM seniority 8 Experience vs responsibilities in the product marketing function - The responsibilities of today’s product marketers 12 Essential product marketing skills - The rise of the T-shaped marketer 17 Why hiring is so hard 20 The three conclusions you need to know about 21 How Product Marketing Alliance can help - Train your team - Get the work done - Hire a product marketer 26 Sources used in this report