3 Navigating today’s product marketing landscape Foreword It’s my great pleasure to introduce our latest report, Navigating today’s product marketing landscape: Challenges, trends, and opportunities. Since Product Marketing Alliance’s inception in 2019, our mission has been to unite product marketers across the globe and equip them with the skills, knowledge, and community they need to excel and elevate the role of product marketing. Looking back at our journey, I’m filled with immense pride at the work we’ve done and the progress we’ve made. This report is a testament to that progress. It encapsulates the challenges, the triumphs, and the ongoing journey of product marketing leaders around the world. It’s a reflection of our commitment to understanding the landscape of product marketing and providing actionable insights to navigate it. I’d like to extend my heartfelt thanks to our PMA members. Your engagement, your passion for product marketing, and your commitment to learning and growth is what fuels our efforts. You are the heart of our community, and this report is, in many ways, a tribute to you. A special thank you to all the product marketers who took the time to respond to our surveys. Your input is invaluable. It’s your experiences, your insights, and your challenges that have shaped this report and will continue to shape the future of product marketing. Finally, I want to give a huge shout-out to Harvey Lee. Harvey, your dedication to pulling together these data and insights has been nothing short of extraordinary. Your expertise and commitment to the field of product marketing shine through every page of this report. As you delve into this report, I hope you find it as enlightening and valuable as we do. Here’s to the continued growth and success of product marketers everywhere. Best, Richard King CEO, Product Marketing Alliance