26 Navigating today’s product marketing landscape Sources used in this eBook. The insights and data presented in this report are drawn from a variety of sources. We’ve combined our own proprietary data with external research to provide a comprehensive view of the current state of product marketing. • PMA State of product marketing survey 2022 • PMA Salary survey 2022 • PMA State of product marketing leadership 2022 • PMA Proprietary Segmentation Data • Marketing Week Career and Salary Survey • United Nations Population Data • LinkedIn 2020 Workplace Learning Report • LinkedIn 2019 Workplace Learning Report • Forrester Leadership In The Age Of The Customer Report By combining these sources, we’ve been able to create a comprehensive and insightful report that we hope will be valuable to product marketing leaders worldwide. Copyright and Reproduction Notice. The Product Marketing Alliance (PMA) reserves all reproduction rights, including the right to claim statutory copyright, in the Work. The Work may be reproduced in small sections or ‘data points’ only by crediting Product Marketing Alliance (PMA) and back linking to productmarketingalliance.com. The Work may not be reproduced or shared in its entirety in any manner without the express, written consent of the PMA. © 2023 Product Marketing Alliance