State of Product Marketing report 2023 The in昀氀uence “Product marketing is a high visibility role, so it’s imperative you make of product yourself visible! Send that e-mail to stakeholders, celebrate key milestones - don’t be modest! marketing “If you don’t highlight big wins, people will question what product marketing’s role is in the organization and you’ll forever be perceived as sending e-mails or making pretty powerpoints.” Amit Alagh, Senior Product Marketing Manager at LexisNexis “Product marketing is seen as a partner and a revenue enabler. Our position at the epicentre of product, sales, customers, and the rest of the marketing team allow us to see the business from a holistic perspective. “We partner on strategy and implementation on everything from the product roadmap, narratives and positioning, sales strategies, and more.” Jen Bunting, Head of Product Marketing EMEA & LATAM at LinkedIn 101