State of Product Marketing report 2023 The in昀氀uence Perceptions of product marketing as a function of product It’s clear product marketers aren’t enjoying the in昀氀uence and appreciation they deserve, but how do they feel the function’s perceived by their organization? marketing Over half of our survey respondents said they felt product marketing is viewed as a revenue center (51.7%) with a further 35.1% selecting the cost center option. 13.2% of participants selected ‘Other’. When we asked them to elaborate on how the role is viewed, responses included collaboration center, support center, shared support, and enablers. Other 13.2%13.2% Cost center 35.1%35.1% Revenue center 51.7%51.7% 102