State of Product Marketing report 2023 Roles, We asked product marketers what they considered to be an effective Product Marketing Manager responsibilities, to Product Manager ratio. and team “I don’t think the ratio should be “PMM:PM”, but more like “PMM:Product Line”, infrastructure or “PMM:User Persona”. “The fact is there isn’t always a 1:1 relationship between one product manager and one product line. A lot of product managers own multiple parts of their product and work with several engineering teams. “I feel that if there’re different products or feature sets that appeal to different customer pro昀椀les or sets of customer needs, that’s where the alignment should be. “So, if a company can’t align a product manager to a product line, then leadership should make its best effort to do so at the PMM level. Because product marketing isn’t “the voice of the product manager”, we’re the voice of the customer they’re trying to build for. Erik Mansur, Head of Product Marketing at Zi昀氀ow 46