State of Product Marketing report 2023 Roles, “There isn’t a de昀椀nitive answer to this as it largely depends on various responsibilities, factors. These include the business itself, the product lines, and Go-to- Market structures, among other things. and team “However, I’m of the 昀椀rm belief that a product marketer must have infrastructure suf昀椀cient capacity to delve deep into their product portfolio. This depth of understanding, encompassing the persona, product, and market, is crucial. “Only with such nuanced knowledge can a product marketer create the foundational messaging and positioning that’ll enable their product to thrive in an increasingly competitive marketplace. “This approach also ensures optimal ef昀椀ciency across the Go-to-Market engine. Thus, you must question whether your current ratio permits your team to reach this level of understanding. Sonduren Fanarredha, Director of Product Marketing at Airbase “This depends on the type of business; there’s no universal answer to the ration of PMMs to PMs. “A successful product doesn’t depend on this ratio; the key is to develop clear communications and collaborations between both parties, understand their roles and responsibilities, and how one can support the other to drive growth and success for the product.” Sandeep Bhara, Marketing Director in Fintech 47