State of Product Marketing report 2023 Introducing the Location participants Once upon a time, the mere mention of the term ‘product marketing’ would prompt a raise of an eyebrow and quizzical expression, with product marketing teams con昀椀ned to PMM hotbeds, predominantly in the United States and Europe. But now, companies the world over are incorporating teams into their company structure, as our results demonstrate. Whilst most of the respondents in this report were based in North America (68.9%), there were also participants from Europe (17.3%), Asia (6.6%), and Australasia (4.6%), whilst Africa and South America yielded 1.3%, respectively. North America Europe 68.9% 17.3% 6.6% Asia 1.3% 1.3% 4.6% South Africa America Australasia 11