State of Product Marketing report 2023 Introducing the Job title participants We were keen to gain perspectives from a diverse range of professionals within the product marketing space - and we weren’t disappointed. One-quarter of participants (25.2%) were Product Marketing Managers, more than any other group within our sample, closely followed by Senior Product Marketing Managers (23.8%). 10.2% of respondents selected the ‘Other’ option, with job titles including Content Manager, Go-to-Market Manager, Director of Project Management, and Executive VP Strategy & Innovation. 1%1% - Associate Product Marketing Manager 25.2%25.2% - Product Marketing Manager 23.8%23.8% - Senior Product Marketing Manager 2% - Principal Product Marketer 3.3%3.3% - Product Marketing Lead 1.3%1.3% - (People) Manager of Product Marketing 14.6%14.6% - Director of Product Marketing 2% - Senior Director of Product Marketing 4.6%4.6% - VP of Product Marketing 6%6% - Head of Product Marketing 6%6% - Chief Marketing Of昀椀cer 10.2% - Other 10